Get new listings emailed daily! SIGN UP LOGIN

Advertising and Marketing Your Home

Our Commitment to You

Resource Realty Services will perform the following services in the marketing of your property.

Exposure

EXPOSURE IS THE KEY! Resource Realty Services combines its Advertising and Marketing expertise to give your listing maximum exposure. Each marketing plan is customized to meet your specific needs and to generate the largest number of prospective buyers for your home. Our objective at Resource Realty Services is to provide you with all of the services needed to sell your home at the highest possible price in the least amount of time.

Price

We will establish the Market Value of your home by comparing it with similar properties which have been sold, currently active, and under contract within our market. Using a competitive marketing evaluation takes the guesswork out of pricing and establishes a listing price that is realistic.

State of the Art Marketing

In addition to the traditional marketing such as a "For Sale Sign" in your yard and listing your property information in our Central Virginia Multiple Listing Service, we use State of the Art Marketing.

We use a 24 hour recorded message specifically assigned to your home. This means of communication allows prospective buyers to call at their convenience and for us to immediately track the call of prospective buyers.

Text Picture Message Capability giving prospective buyers the ability to have photos and information immediately texted to their phone. In addition, this technology allows us to send out text messages to all prospects of price changes, open houses and other pertinent information related to your listing.

Our Company goes a step beyond the rest using Visual Tour Technology with Voice Overlay to showcase your home ensuring that your home is exposed to the largest possible audience in the best possible manner.

Internet

Over 87% of Home Buyers turn to the Internet to look for homes. Home buyers are 9 times more likely to find the home they purchase on the Internet than in a print publication. The Internet works 24 hours 7 days a week. The more buyers we can interest the better chance we have of finding one who will meet your rice, terms, and desired closing date.

A photo highlight of your home will be marketed on the worldwide web on numerous websites including:

 

Open House

To familiarize REALTORS® in your area with the features of your home we will conduct a Broker's Open House on a selected Tuesday. This open house will be promoted through the CVR MLS Open House hotline. We will have one of our sales agents stationed at your home for informational purpose.

At your request, we will conduct Sunday Open Houses advertised to the public to attract prospective buyers.

We will have one of our sales agents stationed at your home for informational purposes and to promote the features to prospective buyers.


Advertising and Promotion

Our advertising and marketing plans are produced in-house which allows us total control and flexibility. Our advertising is well written and highly descriptive, is featured in a wide variety of publications, and produces quality images, positive responses, and results

  • An attractive full color photo brochure with highlights and features of your home will be prepared to promote your home to prospective buyers and for marketing purposes.
  • We mail "Just Listed" cards to buyers of neighborhoods where your property would be the next logical move up.
  • Flyer distribution to local Realtors
  • Provide you print material to pass out to prospective buyers in your discussion of the sale of your home.

Professional Advice

We will make constructive recommendations for reasonable changes and repairs which could improve the marketability of your home.

Showings

Your property will be shown by appointment, and with reasonable notice. Resource Realty Services sales agents will be available at any time to show your property and to meet cooperating sales agents at your home if necessary.

Feedback

We pledge to keep you informed on a regular basis the feedback--the good and the bad - just as we receive it. Together, we will evaluate the feedback to determine if any action is needed on the current market conditions

Resources

We have a network of Service Providers that can assist you in all aspects of the real estate transaction. Please find our list of professionals along with special savings under OUR SERVICES PROVIDERS.

Closing

Resource Realty Services continues to act on your behalf in all matters pertaining to the sales transaction. An authorized Resource Realty representative can be present with you at the time of closing to ensure that all procedures are handled properly and professionally If you choose, we have coordinated with closing companies to sign the documents at our location for your convenience.

When choosing a real estate firm, it is important to have Responsive Agents, Reliable Service, and Remarkable Results Resource Realty Services is that company.